Mansell Group, Inc. today announced it has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools. The addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies. This acquisition brings additional functionality to Mansell Group’s existing email marketing offering by adding a user interface presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations and create a global footprint that stretches from Sydney, Australia to Atlanta, Georgia.
mansellONE is a powerful SaaS (Software as a Service) eMarketing platform: email marketing, surveys, forms management, and powerful database management functions are all part of the tool. mansellONE is backed by a team of dedicated professionals.
Our team works with over 150 B2B organizations helping them use Technology Enabled Marketing to communicate to existing as well as potential customers. Mansell Group did a complete evaluation of the “Marketing Automation, Lead Management, Lead Nurturing space” and decided to partner with and integrate our email marketing platform with www.leadlife.com. We are committed to helping you use technology to become better marketers and more importantly generate and nuture better leads.
You should choose Mansell Group because E-mail Appending is much more than matching a database to a database. To truly engage the customer and get them excited about staying on your email list - you need to sprinkle some of that relevance and compelling content stuff on it. Don’t waste the chance to engage an e-mail address by just “matching and blasting”.
Hear directly from Mansell Group employees (team members). As with most great organizations - it takes people. Mansell Group believes deeply in the concept of “Service Excellence in a Personal Environment”. Our success is due to our unusual (for a technology company) focus on people. Our team understands that SaaS (software as-a service) is not an answer - technology has always been an enabler not a strategy. Mansell Group focuses on helping our clients use technology as-a service by providing not only software but the people dedicated to making it work.
