Mansell Group, Inc. today announced it has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools. The addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies. This acquisition brings additional functionality to Mansell Group’s existing email marketing offering by adding a user interface presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations and create a global footprint that stretches from Sydney, Australia to Atlanta, Georgia.
mansellONE is a powerful SaaS (Software as a Service) eMarketing platform: email marketing, surveys, forms management, and powerful database management functions are all part of the tool. mansellONE is backed by a team of dedicated professionals.
You should choose Mansell Group because E-mail Appending is much more than matching a database to a database. To truly engage the customer and get them excited about staying on your email list - you need to sprinkle some of that relevance and compelling content stuff on it. Don’t waste the chance to engage an e-mail address by just “matching and blasting”.
I like most entreprenuers - started a business because I am passionate about “what I do”. OK, maybe it is because I am completely unemployable (is that a word), and a control freak! Mansell Group represents the company that I always wanted to work for. Mansell Group hires talented individuals, who only want the opportunity to pursue their personal passions and find success for themselves, their clients, and the company.
Reason-based data collection is your not-so-secret, secret ingredient in email marketing. Valuable information helps you earn the recipient’s attention, opens and hopefully responses and new names. Here are some successful themes we’ve seen that have worked well:
