Mansell Group, Inc. today announced it has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools. The addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies. This acquisition brings additional functionality to Mansell Group’s existing email marketing offering by adding a user interface presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations and create a global footprint that stretches from Sydney, Australia to Atlanta, Georgia.

I like most entreprenuers - started a business because I am passionate about “what I do”. OK, maybe it is because I am completely unemployable (is that a word), and a control freak! Mansell Group represents the company that I always wanted to work for. Mansell Group hires talented individuals, who only want the opportunity to pursue their personal passions and find success for themselves, their clients, and the company.

This week Beth Mooney a Client Services Manager in our Atlanta office shared with me a PEW/INTERNET research project entitled, “Generations Online in 2009″. After reading it on a flight - I proceeded to get off the plane, go to a meeting, and be informed by a potential client that they had concerns about my proposal:

Web 2.0 technologies such as http://www.twitter.com/allennance (please visit my twitter site and sign up for updates) are certainly changing the Digital Communications landscape. Our team is focused on helping organizations use all available digital communication channels including: email, Web 2.0, digital voice, etc. Many of our customers have continued to ask questions about business applications for these new communication technologies so here are a few ideas to start with:

Our consulting meetings seem to include an increased amount of time centered on email creative gone are the days when a designer could get away with a logo, some articles/ offers and simple call to action. As the economy worsens and resources are tightening departments are turning to Digital Communications (email, mobile, etc) and the result is more requests for inclusion and the designer wrestling to determine the right balance of items for each communication.