Mansell Group, Inc. today announced it has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools. The addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies. This acquisition brings additional functionality to Mansell Group’s existing email marketing offering by adding a user interface presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations and create a global footprint that stretches from Sydney, Australia to Atlanta, Georgia.
Our team works with over 150 B2B organizations helping them use Technology Enabled Marketing to communicate to existing as well as potential customers. Mansell Group did a complete evaluation of the “Marketing Automation, Lead Management, Lead Nurturing space” and decided to partner with and integrate our email marketing platform with www.leadlife.com. We are committed to helping you use technology to become better marketers and more importantly generate and nuture better leads.
You should choose Mansell Group because E-mail Appending is much more than matching a database to a database. To truly engage the customer and get them excited about staying on your email list - you need to sprinkle some of that relevance and compelling content stuff on it. Don’t waste the chance to engage an e-mail address by just “matching and blasting”.
A recent study found that 63% of all online commerce sites took longer than 24 hours to respond to an inbound email (service request). I still get emails I can not even reply to and get an answer. Email is the fastest growing customer service channel, but the study found that most are using their internal email (Microsoft Outlook) infrastructure to manage email.
This week Beth Mooney a Client Services Manager in our Atlanta office shared with me a PEW/INTERNET research project entitled, “Generations Online in 2009″. After reading it on a flight - I proceeded to get off the plane, go to a meeting, and be informed by a potential client that they had concerns about my proposal:
